The $10 Multiplier of Give Choose

The $10 Multiplier of Give Choose

May 3rd was all about choosing and giving. GiveChoose.org showcased 60 local nonprofits doing good deeds in our backyard: animal welfare, arts and culture, community improvement, education, environment, health, human service, and youth development. Hosted by the Community Foundation for Loudoun and Northern Fauquier Counties, this charitable “crowdfunding” event now in its third year is fast becoming a meaningful pipeline of fresh funding for our “heavy lifting” nonprofits, groups that rely on all-volunteer leadership, and new start ups. We build the portal, and these local charities use Give Choose to share their vision, explain their mission, and raise always-needed financial resources with gifts of $10 or more. Here’s a series of rising-tide-lifts-all-boats statistics: Seventeen businesses created a prize pool offering hourly awards to charities throughout the event to incentivize giving. Twenty businesses joined this year’s debut Business Challenge encouraging their employees join in Give Choose. First-time donors made 500 gifts to their newly discovered charity of choice.   Eighteen charities had donors willing to match gifts received during Give Choose. And, here’s the big Thank You Boom: More than 1,400 gifts were made to 60 nonprofits raising $180,200. Will you mark your calendars for May 2, 2017? Give Choose will be...
The Shout Out that Makes You Smile

The Shout Out that Makes You Smile

Even though the Community Foundation’s 24-hour crowdfunding event, GiveChoose, was over a month ago (raising double over last year for some 48 local charities, I must add!!!), checks just went in the mail.  We took some time to reconcile all those transactions, process several refund requests (there is nothing as alarming as meaning to make a $25 gift, but pushing the “0” to the point of making a $2,500 gift. . . gulp . . . ), and get to get the checks cut. Ironically, last Tuesday as we stuffed them all in the mail, Jennifer Montgomery of Loudoun Interfaith Relief stopped by with this nifty, fantastic, and joyful video. It sure made me smile, big time.  I thought I’d share it with you. And, for the charities who took the crazy time out of their day to make it happen (and for all those who couldn’t, or didn’t), thanks to you each and all for making this work so meaningful.  I think YOU’RE the...
GiveChoose. Why We Do It.

GiveChoose. Why We Do It.

I just spent 20 minutes on the Community Foundation’s Twitter and Facebook pages re-posting all recent social media posts from our GiveChoose charities.  Is it good use of my time? Heck.  Its not just time.  The Community Foundation for Loudoun and Northern Fauquier Counties has invested a fair $ amount in GiveChoose, set for this next Tuesday.  Its a 24-hour charitable crowdfunding event for almost 50 local charities that starts at 12:01 AM on Tuesday May 5th. Check out the giving portal at GiveChoose.org. One more fad, you say?  The best thing since sliced bread, maybe?  Really, its somewhere in between.  But, here are some of the meaningful details. Online fundraising is the fastest growing form of new income for charities.  They need to be proficient at it.  (We launched the program earlier this year with a half-day training program for all charities.) Its fantastically cost effective–no paper or postage, and design is typically an in-house creative moment. In our first year of GiveChoose (last year), 44% of all donors were First Time Donors to the charity they gave to. That’s awesome stuff. And, finally, it builds community — a connection between businesses (Toth Financial, Alpha Graphics, Backflow Technology, Middleburg Bank, and Alpha Graphics, a private foundation, and others), that, together, created a Prize Pool of gifts to incentivize giving during the 24 hours.  There’s nothing quite like winning a prize. Charities get too few of them. It builds community among charities, as they row together to inspire giving here at home. And, it builds community as our local households see that remarkable array of local charities, doing remarkable things, helping...
GiveChoose Prize Timeline Announced

GiveChoose Prize Timeline Announced

GiveChoose Prize Schedule 2015 For our charities:  these timeframes may be very helpful in energizing your donors. Donors:  making a gift during these peak periods will help your favorite charities win bonus prizes during GiveChoose. Thanks, too, to our latest Prize Pool Sponsor Toth Financial...
10 Tips for Twitter during #GiveChoose

10 Tips for Twitter during #GiveChoose

May 5, 2015  GiveChoose.Org A Day of Giving Benefitting Community Charities  Twitter Tip Sheet Twitter is an amazing way to quickly engage and transmit information, and can be a great tool for your online fundraising and building community around your charity. Here are some quick tips. First, follow the Community Foundation Twitter. Our “handle” is @LoudounFauquier. We’ll be reposting tips and ideas for the #GiveChoose event. “Follow” people and organizations that are important to your cause, community and your organization’s mission. You can search for them by name and organization and choose to “follow” them. “Listen” to conversations going on, just like at a party, and then begin talking as you would face-to-face. “Retweet” conversations of those you’re following. In fact, one suggested rule of thumb is to “retweet” 80% of the time, and post fresh tweets 20% of the time. This is how you build community around your organization. Include pictures. Pictures and videos are the most popularly retweeted posts out there. Include “hashtags”—that quintessential element of Twitter. Using a hashtag symbol #before a relevant keyword or phrase (no spaces) in a Tweet helps to categorize those Tweets and help them show more easily in Twitter Search. Hashtags help to create or identify trending topics. Don’t use more than two hashtags per Tweet, and some experts suggest the hashtag should appear toward the end of your message. When you click on a hashtag, you see all other Tweets marked with that keyword. On May 5th, 2015, create a hashtag unique to you, like #ChooseArtSqure during #GiveChoose! Track and research. You can do searches on hashtags to identify conversations...