The Faces of Loudoun is public awareness campaign launched by the Community Foundation for Loudoun and Northern Fauquier Counties in 2017.  The campaign began with a group of concerned leaders who gathered together to identify the county’s fundamental needs. Data from a national study indicates lackluster charitable giving rates in Loudoun County, especially in contrast to neighboring counties. Loudoun residents donate 1.98% of discretionary income to charity, a third less than the national average. The committee wanted to understand why, develop solutions to increase charitable giving rates in Loudoun County, and raise awareness about needs and nonprofit services in our community.

Sharing powerful stories of Loudoun residents who used nonprofit services and needed assistance at some point, paired with real-life photographs of those individuals, Faces of Loudoun sheds light on different needs in our community.  The campaign also features volunteers who give back, and nonprofit leaders who strive to make Loudoun a great place to grow up and grow old.

To learn more and read the inspiring stories of those giving back, visit:  www.facesofloudoun.org.

Following the Faces of Loudoun campaign, in 2019 the Community Foundation published following meta-analysis report titled Profiles of Loudoun:  The Numbers Behind the Faces of Loudoun.  Prepared by Amaarah DeCuir, Ed.D. of Paragon Education Consulting and the Community Foundation, Profiles of Loudoun is a compilation of both social science research that prioritizes human services issues and local and regional data published by a number of varied sources to demonstrate relevance to Loudoun County.

Download the full report here.

Download summary report here.

Working with leaders from varied backgrounds (educators, grantmakers, grant seekers, faith based, government, and business) the Community Foundation has zeroed in on a missing ingredient in Loudoun County:  a strong sense of charitable giving and philanthropy.  The Faces of Loudoun is a community service campaign sharing true stories of our neighbors in need to help increase local knowledge, spark increased charitable giving, and promote volunteerism.  Learn more at http://facesofloudoun.org 

In 2019, we published Profiles of Loudoun, an extension of the Faces of Loudoun campaign highlighting local needs through a meta-analysis of data and research addressing issues such as homelessness, financial insecurity, housing instability, and health in Loudoun.