The Rise of the Citizen Storyteller: How to Build an Organizational Culture That Encourages and Engages Your Natural Storytellers

Date: Wednesday, May 22, 2019
Time: Registration & Lunch: 12:00-12:30; Program: 12:30 p.m. – 3:00 p.m.
Location: Jack Kent Cooke Foundation, 44325 Woodridge Parkway, Landsdowne
Registration Cost: $20 (lunch provided)
Registration Link: (seating limited!)

Is your organization doing everything it can to encourage good storytelling? Do you have supporters who may not be able to financially give but could be activated through a different form of influence: their authentic stories about your cause? Inspired from the idea of citizen science, these are your citizen storytellers: the everyday unsung heroes of your nonprofit who will shout from the rooftops their love of your work and have a currency of influence that can be strategically tapped into through story.

In this session, current applied research in strategic storytelling from Professor John D. Trybus of Georgetown University’s Center for Social Impact Communication will be shared, along with case studies from organizations who are working to activate their citizen storytellers. Along the way, you’ll be guided through an exercise to analyze what your organizational culture currently is and strategize key steps to take in order to build it in sustainable ways.

This session is organized by the Community Foundation for Loudoun and Northern Fauquier Counties, in partnership with Jack Kent Cooke Foundation, as part of the Social Impact Institute program.


About John

Professor John D. Trybus of Georgetown University is a story scientist on a mission to help change makers around the world create and tell better stories that bring their missions and visions to life. He leads Georgetown University’s Center for Social Impact Communication in Washington, D.C. where he teaches on a variety of social impact topics.

Prior to academia, his work spanned sectors in pursuit of making impact. He served as a strategist at the British Embassy, as a social innovation consultant at Waggener Edstrom Worldwide and as the personal advisor to Dr. Jane Goodall. A highly sought after speaker and trainer on the topic of storytelling, he has collaborated with hundreds of groups including the Smithsonian, NPR, United Way, Kresge Foundation, Department of Education and the Knight Foundation. Learn more about his work at


About the Social Impact Institute

The Social Impact Institute, a program of the Community Foundation for Loudoun and Northern Fauquier Counties, offers personalized support, specialized training, and in-depth programming for nonprofit executives, professionals, and boards. Current Social Impact Institute programs include Leading for Success executive coaching program, Board Chair Roundtable, and in-depth trainings such as Grant Writing 101 and The Rise of the Citizen Story Teller.